RE: Mike Ashley10 May 2024 08:56
"When it comes to direct marketing, such as email, phone, SMS text, and messaging, there are specific rules regarding consent. Let’s break it down:
Consent under GDPR:
GDPR (General Data Protection Regulation) introduced new rules around what constitutes consent as the lawful basis for processing personal data.
To obtain valid consent, an individual must take a positive action to confirm their consent, based on a clear understanding of what they’re consenting to.
Pre-ticked boxes, ambiguous wording, or deceptive practices are not allowed for obtaining consent1.
PECR (Privacy & Electronic Communications Regulations):
PECR sets out rules for direct marketing in the UK, covering email, SMS, messaging, and phone marketing.
When PECR requires “consent” for marketing, it means GDPR-level consent.
Therefore, if you need consent for direct marketing, you must comply with both PECR and GDPR rules.
Business Contacts and Consent:
You don’t need consent to market to businesses (unless they’re sole traders).
If you’re marketing to business contacts within a limited company, PLC, LLP, etc., you don’t need explicit consent.
However, many people are unaware of this, so it’s essential to understand the rules.
Best Practices:
When collecting personal data online, consider having customers click or tick a box to confirm their consent according to your privacy policy.
Include details of the right to withdraw consent in your privacy information and consent requests.
In summary, forgetting to tick the box to deny consent could potentially lead to retailers using your details for marketing purposes. It’s crucial to be aware of the rules and ensure that you actively manage your consent preferences. Always review privacy policies and understand how your data will be used! 😊🔍📝
source: Bing