Cineworld criticizes the distribution agreement between Universal and AMC: "A meaningless business m30 Jul 2020 11:27
Cineworld criticizes the distribution agreement between Universal and AMC: "A meaningless business model"
Andrea Bedeschi
30 july 2020 09:41 · updated on 30 july 2020 at 09:41
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Cineworld , the second largest multiplex chain operating globally, expressed some perplexity as it learned of the historic agreement signed between Universal and AMC on the shortening of distribution windows.
Under the agreement , AMC Theaters will accept a minimum window of 17 days (including three weekends) between the release of a Universal film at its facilities and the launch on Video On Demand. AMC will get a portion of the digital sales, which in that time window will be hired at $ 20 for 24 hours.
RELATED - Universal Shortens the Passage of His Films: The Great Race to Make Cinema "Event"
Recall that the current standard is 90 days between the release to the cinema and the launch in digital rental.
Cineworld CEO Mooky Greidinger, a group of 9500 screens between the United States (7155) and the rest of the world, expressed himself in the matter asked by Deadline :
There is no sense in this business model in our view. Obviously we don't know the specific details of the agreement, but we analyze, and we will analyze, every move made within the industry. People should know that Universal's first major film will arrive in six months [this is because in the United States "No Time to Die" will not be brought into the theaters by the aforementioned major, which is in charge of international distribution, ed.], Therefore not we are in a hurry. But for us it is still the wrong move made in the least suitable historical circumstances. Clearly, as far as we are concerned, we will not offer any film in our rooms that does not respect the standard distribution window.
https://www.badtaste.it/2020/07/30/cineworld-critica-laccordo-distributivo-fra-universal-e-amc-un-modello-di-business-privo-di-senso/440051/
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