asia pacific mobile gaming market25 Nov 2018 19:16
Mobile games are experiencing exponential growth in Asia Pacific, as compared to computer games, with the former’s revenue expected to hit $2.4bn by 2021, based on research from Mobile Marketing Association (MMA).
Globally, a 2018 Mobile Gaming Apps Report by Liftoff, a mobile app marketing and retargeting platform, predicts mobile games will account for a 72% of total global app revenues, or $58.1bn, by 2020.
“Reuters claims the industry grew by 10.7% over last year, making its net worth three times as much as the movie industry,” he explains. “The sudden surge in growth is accounted to the China region, where games sales increase 14% per year on average.”
Quoting research from games, eSports and mobile intelligence company Newzoo which found that 2.3bn gamers across the globe will spend $137.9bn on games in 2018 and more than half of all revenue from games
From <https://www.thedrum.com/news/2018/09/10/the-rise-and-rise-mobile-games-asia-how-marketers-can-up-their-game>