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Agree Bob watched is video last night he is shameless he's also gone icy cold on Bidstack
No probs Bobster I hope the next RNS is a Biggie for every body
I've just returned home from hospital and have been reading this morning posts and I have found it very sad come on Bidsters we have a excellent board with some amazing posters I love the banter and also the appreciate the excellent information provided by all the contributors as well, there is a place for both. I can rember this board having 10 posts a day
We recently contributed to @eMarketer's first ever report on mobile in-game advertising ???? The report takes a look at new and evolving ad formats and the opportunities on offer for brands in mobile gaming. Learn more here ?? https://t.co/QVD3EGEHho #Bidstack #GetInTheGame
No probs Wilson my pleasure
A truely remarkable post and moneygenz deserves all the credit
Parts 1,2,3
We're posted by moneygenz today on ADVFN
Part 3
media buying agencies within big ad groups. This creates the possibility of conflicts of interest, whereby a media planner pushes sales to its sister division. “No buying entity should be in a position to buy from itself,” said Brian Jacobs, a consultant and author of Spending Advertising Money. WPP is adamant that its agencies, which include MediaCom, MEC and Mindshare, are free to choose whatever is best for their clients; there is no mandate to spend a certain amount of money with Xaxis. For example, Unilever, the consumer goods group and one of WPP’s biggest clients, chose not to use Xaxis. WPP accommodated that decision by creating a separate trading desk for the company within Mindshare. Xaxis this year accounted for about $750m of the roughly $10bn that WPP clients spent on digital ad space, and accounts for the bulk of the group’s client spending on programmatic ad buying. Yet, while its revenue model is controversial, many people argue that it is justified. Xaxis has argued that by buying media space in bulk using its own money, it is able to negotiate lower prices from media owners and offer innovative products that would otherwise be unavailable. Brian Weiser, analyst at Pivotal Research, said there is “a real risk that incentives may encourage agency practitioners to direct business to sibling entities. But, he added: “If you don’t trust your agency in the first place, why are you working with them?”"
Part 2
desks had declined 15 per cent over the past year. Meanwhile, use of independent trading desks not owned by agency groups had surged. The largest trading desks are WPP’s Xaxis, Omnicom’s Accuen and Publicis’s Audience on Demand. Xaxis is the biggest and has attracted the most criticism as the pioneer of a controversial practice known as “arbitrage”. It buys ad space in bulk on its own account, then sells it on to a client at a higher price, without revealing the size of the mark-up. This model turns Xaxis into a vendor, rather than merely acting as an agent and is thought to be highly lucrative for the advertising group. It also builds technology to target the advertising at specific audiences, using a vast trove of its proprietary data. “It’s like an agency on steroids,” says a rival. This lack of transparency about the margin it makes when it resells that ad space has irked many advertisers. Historically, standard practice within agencies was to provide clients with a clear breakdown of how much they paid for ad space and the fees they charged for providing the service. But Bob Wootton of Isba, a trade body that represents UK advertisers, said that his members are increasingly concerned that WPP and its peers are moving away from a transparent agency model. “In this new world, the intermediaries have become de facto media owners,” he said. Such doubts could become a big problem for agency groups, which have all invested heavily in building their own centralised trading desks. WPP this year estimated that Xaxis was worth $4.5bn based on the market valuation of similar companies. In July, Omnicom revealed that Accuen was also trading as a principal, rather than an agent. It added that the division has become one of the best-performing units of the group. Publicis, the third largest ad group, is marketing its trading desk as being more transparent than those of its rivals. Audience On Demand said it does not engage in media arbitrage. However, Publicis’s rivals believe that it benefits financially from its relationships with media owners and technology companies in ways that are not always fully understood by clients. All the agencies said they are clear with clients about how their trading desks work. WPP, for instance, said that before clients spend any money through Xaxis, they need to “opt in” to the platform and sign a contract that explains its business model. Brian Lesser, chief executive of Xaxis, argued that there is nothing wrong with the company acting as a principal, rather than an agent – as long as it delivers good value for clients. Xaxis “is not an agency and has never claimed to be one, so you wouldn’t expect it to have an agency business model”, he said. “We take risk on our ad inventory and we invest heavily in technology and data,” he explained. “Because of that business model, we don’t disclose our raw material costs.” But many marketers believe that the real problem is that trading desks sit alongside traditiona
So to summarize below because my findings have been a moving beast today: - Unilever uses few agencies - the main ones being WPP, Omnicom and Publicis. - Why? they are super hot on brand safety and transparency which means they trust BIDS if they are using the billboards. - They have therefore created their own trading desk: “We have our own programmatic trading desk called Ultra, but it’s totally embedded into WPP. We set it up with complete transparency. That was the rules of the game, and we know what’s going on.” - This trading desk is set up in Mindshare "For example, Unilever, the consumer goods group and one of WPP’s biggest clients, chose not to use Xaxis. WPP accommodated that decision by creating a separate trading desk for the company within Mindshare." - Mindshare has a trading desk job ad which specifically mentions all of the companies that I highlighted from Bidstack's privacy policy earlier ("responsible of strategies, recommendations and programmatic campaign operations on platforms such as DV 360 (Google), Appnexus, AdForm or The Trade Desk"). Link at the top. So essentially - Mindshare, use all of the exchanges Bids is using and Unilever is only trading through Mindshare/Ultra. We've sat on panels with Mindshare and Lewis Sherlock is from GroupM which owns Mindshare wholly owned by WPP. Appreciate it's confusing AF but as far as connections go - I think BIDS are working with Ultra/Mindshare/WPP even if it's indirectly through TTD or APPNEXUS - which shows the reach we have and trust in the tech - as Unilever have high standards. And here is the full FT article - appreciate some cannot access it but I think it is very important regarding bulk buying of inventory (sorry for the long post!): Mad men get worked up over ad trading desks For the world’s largest marketing services companies such as WPP, Publicis and Omnicom, buying and selling online advertising space has become a lucrative business. But the agency groups face a growing problem: many advertisers are worried that they are being exploited by opaque business practices. A number of advertisers are beginning to question the way agency holding companies make money from selling digital ads, the fastest-growing part of the $500bn global ad market. Specifically, they are questioning the way the big agency groups operate so-called trading desks. Such operations, which sit within the holding groups alongside the media buying agencies, specialise in programmatic ad buying: using computer algorithms and data to deliver targeted ads across a variety of digital media platforms. In a survey published last week by the World Federation of Advertisers, a global trade association whose members include Coca-Cola and Johnson & Johnson, two-thirds of respondents said they felt that their agency had not been clear about the business model of its trading desk. The survey, based on responses from 43 brands whose annual marketing spend totals $35bn, also found that the use of agency trading des
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We've had the toast and crumbs now get ready for the Jam
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There's an entirely new mode for @gridgame on @GoogleStadia that isn't currently possible on other hardware. It's a great piece of innovation from Google and @Codemasters - Learn more about it in this piece from @kitgurupress! ???? https://t.co/fcLRAZiofp #Bidstack #GetInTheGame
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Trial the game and test your managerial skills on #FM20ReleaseDay
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Hello dmcg a Big welcome it's nice to have you on board I for one appreciate your post thank you
Next up is Brett Claxton from @SocialChain who is giving an overview of their research into the mind of the gamer. The research dispels some of the myths that exist around gamers and gives critical insight into gaming culture to help brands reach their audience in the right way! https://t.co/4XhHf1qAkK
We're delighted to be headlining the @IABUK's Games Seminar this morning! Our Director of Marketing Vanessa has kicked off the session by discussing how brands can utilise gaming to reach an engaged, diverse & affluent audience?? #Bidstack #IABgamesseminar https://t.co/Gl6MwDdAKA https://t.co/1QAci252sG