RE: Share price23 Jul 2021 23:39
Echo have a great opportunity here and we (as in my family office) are certainly going to wait to see what the Interims show as surely with the improved Gas/Oil economics, Echo shouldn't be far off being able to report a gross operating profit after cost of sales.
After the years of mismanagement by the previous crew, Echo appear to be in a strong position both operationally and commercially. I was (and still am) very pleased that Martin has taken the CEO reigns of Echo as we need a CEO that is financially disciplined and ensures financial discipline and prudence runs through all strands of the company. There has after all, been far too much wasted money in previous years. Martin is proving himself in this regard and I greatly respect that.
But we need to see Echo embark on a really thought through and sustainable PR drive. They have a great story to sell, but they’re not doing it at the moment and we can all speculate as to the reasons why and what the real constraints are. But by any measure, the market cap for Echo is simply ridiculously low, but that has been driven by low trading volumes, so it’s no surprise.
We’ve seen before and recently, what happens when momentum shifts, and I hope we’re on the cusp of something very different here and when even the hint of a monk’s fart of buying pressure returns, we’ll start to see things move and quickly. That’s why we (as in our family office) are still holders, maybe a touch less strong as we once were, but still firm believers and we are actually still accumulating as we believe Echo will have their day and the current share price presents (in our view) an opportunity.
But Echo need to prepare and work hard to realise their day. It must be underpinned by steady & strong organic growth, no hype, but sell their vision to the market and get the market to sit up and take notice, get some analyst coverage, when they've had those meetings, get some more analyst coverage and fire Vigo Communications if they’re not up for the job for the advisory services they provide.
It’s a shame the Lombard Odier short happened when it did as they killed off the momentum with this stock when things were getting interesting again. It will come again though (I believe anyway). The financial noose has been removed, some would say kicked down the road for 4 years, but 4 years is a lot of time, and if Martin is true to his belief and strategy, then the debt should be much easier to service and repay in 4 years time.
My advice to Martin and the Board, would be to listen to what their existing investors want to see, how past failings have hurt through debt burden/unnecessary dilution, what to do to get and keep existing and loyal shareholders on board, anticipate what their future investors expect, and if necessary replace existing PR advisory with a market leading PR firm and one that has already earned their stripes and central London location!