'This share only does red' - good laugh out of that one, you're the only April Fool here
I can't pretend I'm not rattled by this downward trend, but ESL is still a strong business that will have very good financial after this period of time. Holding for now and planning to buy if this gets any lower, but can see this back in double figures by Friday.
This is staying between 10p and 11p until good news comes, whenever that'll be. Holding here will be worth it.
Recently opens have been pretty harsh, I think this will be a red day but no more than 1% or so.
Just look at how hard it is to get food delivered right now - I tried on the weekend and everything I wanted was sold out. Christmas trading is going to see some great financial results when they release this year's. Good long term hold.
So much bickering so I wanted to reiterate why this is in such a good position (people coming onto this board and seeing childish name-calling will just go away)
- The company has said multiple times that they're experiencing 'better trading than Christmas levels'
- Coronavirus will not abate for many months and this high turnover will continue
- Delivery workers are being hailed as our 4th emergency service at this time
- Fuel prices are getting lower
- High pre-suspension prices, good dividend history, famous British brand
- MM's clearly having a bit of an exceptional trading day, it seems buys follow small sells all of the time.
What have I missed? Let's shed some positivity on this board...
Same here - fundamentals are unchanged and Christmas trading will continue for most of the year
Just MM's getting more sells, the underlying confidence is there for the long run. Nice price now.
Just bought more at 10.2p. This will look like a total bargain in a few days. Could easily bounce again tomorrow too.
Wayne, that'll happen on the way up. A load of people who previously bought in at 10p will almost certainly cut their losses when it gets to 10p, but I think this has far too much volume and momentum behind it to not continue.
30p feels reasonable too, given time
ESL is making up around 40% of my portfolio at the moment. I usually like to spread a bit to increase safety, but confidence and news surrounding this seem immensely positive and the potential returns look very tasty. My one concern is a Finablr-style collapse in this market, but I can't see that happening here. Is anyone in the same position and considering buying even more shares here?
How much do you think this will hit the opening share price by?
Agreed, plus it's such a big name in British industry. Buying at these levels is dirt cheap. Just got my average buy price down to 6.1p with a buy at 5.7p just now.
Imagine selling now though, almost guaranteed to be kicking yourself with the buys going through at the moment
Agreed Riddler - certainly think this can climb. Markets which show promise for this pandemic are generally up too (see React, Novacyt etc), so that's something to rally behind. Could be pushing near 1p by the next few months IMO.