RE: Fantastic RNS2 May 2023 08:43
Worth the wait ...
MicroSalt today announces a partnership with a Fortune 500 national retailer for the development and execution of low-sodium solutions across the retailer's extensive line of private branded snack offerings. This will lead to placement of several of their snacks using MicroSalt(R) in lieu of traditional salt, beginning with 800 stores by Q4 2023 and likely expanding across more than 7,000 store locations thereafter.
"We are proud to work with this leading retail chain in their efforts to offer low-sodium solutions to their customers through their private branded products. According to the World Health Organization, excess sodium consumption is a leading contributor to cardiovascular disease, and partnerships like this are a great way to make a positive difference in global health." Said Rick Guiney, CEO of MicroSalt.
This partnership is expected to have a significant impact on both companies, including:
-- MicroSalt (R) and its leading retail partner being positioned as leaders in the low-sodium retail initiatives.
-- Expanding their customer base around the globe with healthy, lower sodium alternatives.
About MicroSalt, Ltd
MicroSalt, is the developer and manufacturer of a proprietary low-sodium salt called MicroSalt(R). We are passionate about improving peoples' lives with better-for-you seasonings and snacks by taking the lead in the industry by providing the best low-sodium salt solution, based on the mechanical transformation of the salt particle itself. This solution is the only one that delivers real salt flavour because it is salt. Our new patented technology produces salt crystals that are approximately one hundred times smaller than typical table salt, delivering a powerful saltiness as the micro-grains dissolve in the mouth, with approximately 50% less sodium consumption. Additionally, the ultra-small particle size enhances product adhesion, which reduces waste and provides improved flavor consistency. MicroSalt(R) and SaltMe(R) are registered trademarks of MicroSalt Inc. To learn more about
To learn more about MicroSalt(R) Inc. and MicroSalt(R) products, visit www.microsalt.co .
Tekcapital owns 97% of the share capital of MicroSalt Ltd. and 6,034,683 shares (78%) of MicroSalt Inc., its U.S. subsidiary.
About Tekcapital plc
Tekcapital creates value from investing in new, university-developed discoveries that can enhance people's lives and provides a range of technology transfer services to help organisations evaluate and commercialise new technologies. Tekcapital is quoted on the AIM market of the London Stock Exchange (AIM: symbol TEK) and is
headquartered in the UK. For more information, please visit www.tekcapital.com .
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