It’s a ‘heavyweight’ advertising campaign prior to December launch23 Nov 2021 07:25
Just to clear up what we can expect imminently regarding advertising, it is in CG words, a heavyweight campaign. This doesn’t mean it’s going to be a big far reaching campaign. I’m guessing this means an above the line advertising campaign . That includes poster, TV, press ads. Eye catching stuff. Below the line (op of heavyweight) its more social media, direct marketing etc. This is my understanding anyway.