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Am I the only one here that’s actually emailed them asking how they intend to reassure shareholders during this very strange decline in the SP?

I’m the first to admit I sold the majority of my shares here. I had a lot. The thing is. I’d rather get back in at 10p with a higher level of certainty about the company rather stay put with a low level of certainty. I’m still in but not enough to keep me up at night.

I think the soft launch in December was purely for the benefit of shareholders getting impatient. The real reason I believe is delays in production. So that begs the question:

What is more harmful?

Being honest about issues with delays

Or

Not being honest and as a result falling short on false promises?

I suspect the latter is kinder to the share price, Mobutu more harmful to investor confidence.

The delay in the marketing and advertising has nothing to do with a strategy. They say February is the best time to launch? Things are about to get very tight in April with energy price caps being raised and other inflation pressures. You’d say, December is the best time to launch properly, get peoples money whilst they still have it. But the fact is, they’re just not ready and the current advertising is designed to stall things a bit whilst they get it together. I’ve got rid of a large portion of my holdings here. I was up big time, but broke even. Going forward, I’d say, take everything CBX say about what is in the pipeline with a pinch of salt. They’ve proved untrustworthy. Fact is, if they were ready they would have loved to have launched pre Xmas. DB will have looked at the current product deign etc and said, I’m not putting my name to that yet.

Still in. Reduced my holding my quite a bit to the point my nerves can handle it. Gla

Thing is, some people are saying it’s not great to call them out on Twitter, and there’s merit in this. Fair enough. But I do t think it’s a big red flag. They’ve told us fibs. People who have invested 1000s, yet those investors are supposed to show restraint when voicing their concerns? They’ve every right to call the company out. Not in a nasty way, but totally within their rights to ask what’s going on. On whichever media channel they like.

Summed it up there Dodge. Not to mention the total lack of enthusiasm with the launch. Not even a glass of champagne was sipped. But if they’re not celebrating or promoting, they’re not happy with the product or there’s a problem behind the scene. That’s the fact. It’s nothing to do with timing the market perfect or an omni channel launch or any other nonsense that no one understands. DB isn’t going to promote it whimsy’s it’s a half measure. He probably wants to. Quite simply, CBX, let’s us know what problems there are, and why AA was replaced. Bang the rug out. No more nonesense and utter clarity going forward please.

Jacksdad, I admire you’re presumption that some doubters are not investors. I’ll leave that for you assume. But we have been fibbed to and misled. And I wish I did have the influence to deramp a share, I’d be rich. Truth is what us said on these boards has practically no influence on the share price.

Spot on dodge, it wasn’t a launch. I just hope all the fibbing stops now AA isn’t at the healm. And it was fibbing. Perhaps they’ve bit off more that they could chew. But they’ve misled investors massively. But they’ve still £9 million in the bank which is good and a great idea. What I’ve found infuriating is the how they’ve disguised the delays as ‘intentional’. They’re not. I’d be interested to know everyone salary also. And what has the team AA recruited archived thus far? What progress have they made?

He bought in cause he wanted to give investors confidence. That and the fact he’s probably minted, and £150k to him isn’t the same as what it is to me and you. Anyway, we can clearly see the delays and Luke warm launch aren’t down to the reasons we thought. They’re clearly not ready or there’s a problem somewhere. In saying that, they’ve not spent much and the brand is off the launch pad. They just need to tweak things to get this great idea working and most of all coveyed nice and simply to consumers. And lastly, if people ask questions about product testing, shareholder rewards, liciences it’s not because ‘they’ve not read the website properly’ it’s cause it’s not been conveyed clearly.

We’re kinda owed one. One thing I’m hoping is more clarity going forward. Less marketing jargon. Just crack on cbx. You don’t need to spend a fortune to I still a bit of enthusiasm.

Do they work well/as expected?

Ahh thought it was tomoz for some reason. Ta

I can imagine this share going up tomorrow after the general meeting, unless there’s an absolute disaster in their midst ie, inferior product quality. Saying that tho (and I don’t think that’ll be the case) youll no doubt have some posters saying ‘managed to seek just before launch at 10p, ten got in yesterday on big drop. Didn’t want to say it at the time. Just managed to sell on this rise’.

You heard it here first.

Reduced my holding just a bit (not a lot) to see how this plays out. Bought some BooHoo instead. February is very exciting. Lets hope they no longer have the ethos of things need to be a secret. Start putting more educational pieces out there. Give us updates on how the advertising is coming along. Breathe some life back into the stock. Pay someone a few hundred quid to do some nice banner posters. Love hemp have started advertising on here, probably as a 'lets kick em while they're down' move. But their banner posters look much nicer. Things dont have to be a secret anymore. Got the marketing machine moving. A change is as good as a rest. And lastly, we need to stop dictating things that can and cant be said on this board (within reason). A lot of browbeating. Unless its outright trolling, all opinions are welcome. And we all have the filter option if we're still not happy with that.

I think this would have been a better ethos for the company. 'we make lab made products 'cause with want to perfect it with no inconstancies and at the same time we are very mindful about the environment' anyway, this RNS is probably a good move. onwards and upwards to february. it'll still be happening as like everyone said, this was in the pipeline and the rns that stated this was way before this decision would have been made. I still think there is time to change the packaging maybe and change the name, or at lease get a new design underway. How are all the other appointments doing that were made earlier on in the year? they have to pull their weight too. on another note, do you think that they took the foot off the gas at first, hence all the delays. like, ahhh we can relax a bit, we've got the cash.

February is a short wait in comparison to what we’ve done in the past. We’ve got this. I’m sure they’re be a proper launch party then that we can all see. Maybe night of demonstrations etc with a glass of champagne that we could all go to (I’m up north so probably couldn’t make it). Now the dust has settled I really feel February will be great (or I’m out like any others). It’s hard not to get vocal when you’re losing money. I think cbx will be fully aware of our grievances and will have learnt from the way they’ve perhaps handled things in the past. I’ve learnt.

Amran, I’m just starting the think they’re just not quite ready. Perhaps the soft launch was just ordering enough stock to appease us all a bit, but they are going to re design the packaging for the big push in February. Perhaps that’s why there was no launch party…. We’re not too happy with it all yet…it needs to be perfect etc. I’ve calmed down and happy to watch for now. (I’m not a calculated troll everyone btw) I just get a bit anxious. They’ll need to sell enough of what they’ve got in tho to make it look good for investors. One thing I will say is, their narrative on the marketing and advertising all sounds a bit too academic. Advertising is to an extent about the art of persuasion. But I think we’re through the worst of the drops now. Should steady out and people will wait to see how the next month or so plays out. But rest assured I don’t think anyone will forgive if there’s any more delays or they don’t deliver in feb. But we’re not there yet, glass is still half full.

Amran, part of me thinks they’re just not ready yet, and they’ve not got the stock. I had a good look at the websites of the agencies they’re going to work with and it’s calmed me down a bit, as I think we will see some stella promotional work on February. I still think we are gonna see some insta posts soon and hopefully some better advertising. Glass is still half full for me, but only just. GLA. Maybe another rns next week fingers crossed.

Indeed. That prompted me to have a look at other cbx/cannabis start ups associated with big names. Granted most are cannabis companies in California that have launched with the relaxation of laws, but nearly all of them stress the health benefits. Seth Rogens house plant is a big favourite. He’s a household name and they’ve marketing themselves very well off mostly what seems to be amusing Instagram posts by the man himself. But we’re in a different ballpark to that. In saying that, DB will mix in these Hollywood circles, he’ll want cbx to do well. Let’s hope the marketing and big idea really comes through and relates to normal folks.