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My points:

Video of team celebrating launch.

Teams meeting with all the business partners. Interviewing or company and marketing company ‘without giving in he too much away guys what can we expect in February’ etc.

Video of first products being shipped, perhaps the first name.

A completion pre launch with video of winner on launch day.

Sorry for all the typos! They didn’t even post videos say ‘first pallet off the production line’ ‘first packed parcel going out to mr ….’ They could have used their product themselves in a video. A big prize launch ending on day of launch with an announcement of the winner. These things are all free and would have given reassurance to the shareholder. They could have had a teams meeting with all the business partners that went live. Anything but this has been so muted. Let’s hope they’re listening. They’re great entrepreneurs but not great promoters.

Spot on dodge. There wasn’t even a video of the team celebrating the launch with champagne. It just happened and we get more words. I understand they don’t want to waste money but there’s things they could do that wouldn’t cost a lot. Send Brov hers out. Video celebrating the launch. The moving images they’ve got could be for any profit. This is a dip and will come back. But for me they’re bordering on not being true to their word. What are they basing this tactic on? Being muted? This will come back shortly but cbx need to let some of their creative people do their stuff, even if it’s in a small budget for now, instead of trying to do it themselves.

There’s getting basic info out there but there’s being muted. A few tweets to their investors. They’re being far too quiet

Elsinore001, they said something to the effect of the were going to turn the volume up 11/10 on marketing prior to dec launch. it's not going to happen as i read it, but they've also confirmed a heavyweight campaign around now and some influential people are about to promote it when they get samples. sit tight, they'll come through as they will want investor convince going forward for february.

dodge1029 spot on. I dont think the 11/10 is happening before xmas, but they did say they would support this launch with a heavy weight campaign. im sure that is still to come and we will see lots more soon. its the message about influencers and in particular influential people i got from cbx that interests me the most. Im sure we can all take some comfort in that over the next week or so.

This is too true. Hopefully we will go back into positive ground tomoz. There is no way CBX will just allow sales to remain stagnant over xmas, selling to a few of us investors. They'll be a heavy weight push and some influential people pushing this over the xmas period. And although it won't count for major sales, it will lift momentum and act as a perfect platform for the complete campaign in February.

Really excited for the next few days as i think we will get a huge marketing boost via someone influential. CBX said that they will begin a heavyweight campaign to co inside with the December launch, so that is yet to come, hopefully anytime now. My only misgiving is they have promised things like this before and not delivered, but to be fair they were just tweets and the were very vocal and adamant about the above. The product packaging and the website look very much 'for now' as they've worked hard to get it to market. I just hope they pay equally amounts of energy on getting the branding and marketing right now as they will on the rest of the february launch. I think the team are great business people, but I dont think they great creative people as we can see form some of the advertising, website and packaging so far. But they work and have links to great people in london agencies. They just need to give one of their really talented mates few grand to come up with a new website design and logo packaging design and we should be all go. This will steady as the day goes on and im sure we will get some big marketing news from someone important soon.

As most of you know I was getting a little bit frustrated last week as I thought the marketing and advertising wasn’t ramping up.

I got a personal direct message off the CEO assuring me that influencers and influential people will be promoting this item very soon. Products have already been sent to these people. So let’s just wait and see as I expect to see some social media posts from these people very very soon. Maybe today.

Who knows who it could be but I have a good idea.

Already asked but what are peoples predictions tomorrow? I’m hoping for an RNS at 7am, with a 15% rise

I think the launch will be about establishing what the products are and look like. The ‘big idea’ behind them ie, get the pure ingredients, no pesticides etc. This will be the foundations for the company going forward. The website will look great and I’m sure we’ll see a lot more of the moving images were already seeing…perhaps complete versions as they feel a bit generic atm, but I think these are just teasers for the time being. But most importantly we’re going to see influencers and influential people promote this product around launch. Then, in Feb, they can say ‘as used by (hopefully DB or VB’. I’m really optimistic. This will be a launch about establishing the future. It’ll give us all clarity. They won’t disappoint on the launch. They want our continued support for the future and they know we’ve been very patient and believed in them. GLA. Literally any day now.

They’re getting more and more specific with their info. Feels like a nice build up to the launch. Getting very excited!
https://twitter.com/cellulargoods/status/1465271802981240840?s=21

Yes, knock it out of the ballpark cbx!!

I think there’s a bit of a misunderstanding. When they said they were going to turn the marketing and advertising volume up 11/10 prior to December launch it was said in a tweet. Not an RNS. Anyway, it doesn’t seem to be happening. But the future is bright. I was just a bit bemused they hadn’t replied or acted on this specific point they made. I’ll move on from this point now everyone

Looks like there listening. Fair play to them. Ive probably been a bit negative recently as i follow their twitter feed carefully and they've promised a few things outside their RNS, which they don't seem to be coming through on, specifically the 11/10 volume pre launch. But lets wait and see how things pan out over the next week. GLA

fair comment, i will email them in future. good advice.

Ha, yes it is me. On the whole I am optimistic, and this board has been so helpful and I don’t want people to think I’m being a bit negative. I just want them to come through on their promises. I said the current photos look a bit generic…almost like stock footage. I mean, it could be any product in a pipette. They said that’s just the start and they’re confident I’ll be much more impressed with the full blown campaign. And they’ve not come through on turning the volume up 11/10 prior to December launch. Anyway, maybe they’ll ramp it up soon. Fingers crossed. Not long now.

The countdown is on but I’m slightly disappointed there’s been no build up in the advertising and marketing. We were told that they were going to turn the volume up 11/10 prior to launch. I am a bit anxious and I’m sure this will come good, but why not initiate some ads. I understand they don’t want a big advertising spend, but some on their website that we could share would be a good thing no? Anyway GLA. Apologies if my posts have a been a bit downbeat recently. I just want cbx to come through on some of their Twitter promises.

You’re spot on mate. I’ve been guilty of getting a bit frustrated and a bit negative recently . It’s cause it’s all gone quiet from them, and recent tweets have said ‘we haven’t even turned up the volume on advertising, it’ll be 11/10 before launch’ and ‘counting down the days’ and ‘imminent’, but I think they’ll come through and some. And with the recent silence, it tells me we’ll get something ‘imminent’.

Some great points made below, but last week CBX said counting down the days, not weeks. Also, the product launch maybe a week or two away, but I expect to see an uptrend in the marketing/website/teaser campaign anytime now.