BIG MOUTH STRIKES AGAIN….8 Nov 2025 09:03
SCB, JL has had little if anything to do with the turnaround at M&S.
You really are a tortured soul. Have you ever kissed a girl?
Stuart Machin (CEO)
He’s the operator. Very “boots on the ground,” loves detail, loves data, and genuinely understands shops. Machin came through the food side of retail (Tesco, Asda, Sainsbury’s, Morrison’s, then Ocado) so he’s wired for fast decisions and ruthless focus on what customers actually buy. When he arrived at M&S, he pushed for sharper pricing on food, cleaner ranges, more innovation, and better in-store execution.
He’s also the guy who banged the drum about Clothing & Home being fixable, not doomed. People who work with him say he’s intense but fair, and very allergic to corporate waffle.
Katie Bickerstaffe (formerly Co-CEO, now co-chief strategy officer)
She’s the strategist and the energy source. Before M&S she’d run at big transformation roles (She was CEO of Dixons Carphone UK & Ireland and also chaired the UK Retail Sector Council). She’s brilliant at taking a messy, outdated operation and giving it a clear direction.
In M&S terms, she helped simplify the clothing ranges, refocus the branding, modernise the online offering, and drag the whole culture closer to what a modern retailer looks like. She’s known for being very people-focused, very commercially aware, and happy to challenge old-school thinking that was hurting the business.
Archie Norman (Chairman)
He’s the elder statesman, the turnaround specialist. Norman is basically the guy companies call when they’ve run out of ideas. His CV is wild: he rescued Asda in the 90s, chaired ITV during its wobble, and he’s also a former Conservative MP.
When he came to M&S in 2017, the business was stuck in nostalgia and bureaucracy. Norman’s biggest achievement was changing the culture: replacing slow decision-making with pace, killing sacred cows, simplifying the org chart, and hiring the right operators (including Machin and Bickerstaffe). He’s not the day-to-day person, but he set the tone for the whole revival.