Forward Selling16 Mar 2026 07:15
Forward selling when placing shares usually happens during a share placing (a company issues new shares or large shareholders sell a block to investors through an investment bank). The key idea is that the market price reacts when the deal is known—not when the shares technically settle or get released to the market.
Let’s break it down.
1. What a share placing is
A placing is when a company or a major shareholder sells a large block of shares to institutions, typically at a discount to the current market price.
Example:
Market price: £10
Placing price: £9
Institutions buy millions of shares through the placing.
This process is usually handled by investment banks like Goldman Sachs, JPMorgan Chase, or Barclays acting as bookrunners.
2. What forward selling means
Forward selling refers to investors selling shares in the market before they actually receive the placed shares.
Typical sequence:
Investor is told they will get shares in the placing.
They know the price they’ll receive them at (e.g., £9).
The shares will settle in a few days (T+2 or T+3).
They short-sell or sell existing holdings now at around the current market price (e.g., £10).
When the new shares arrive, they deliver those shares to close the short or replace the ones they sold.
So they lock in the spread:
Sell today: £10
Receive placing shares: £9
Profit: £1 per share (before fees)
3. Why the “release date” doesn’t matter
The market impact happens when the placing is announced or leaked, not when the shares are technically issued.