Spiritel Growth26 Sep 2009 09:52
Spiritel travels down the same avenues it has done since 2007 (especially if viewed from the perspective of the various Internet share group message posts/clubs). It is not their fault, however it must be remembered a turnover of £16m makes it a small fish, some unlisted companies have greater turnover in the same sector.
The T-Mobile takeover and consolidation of the UK mobile comms market will lead to increased pressure on margin in a target market. Their positioning was correct, the price paid debatable, hindsight is a wonderful thing!
Spiritel are not the sole vertical specialist with any major PBX manufacturer, clients still complain of SLA and consolidation issues, they now they will be remedied soon. New competitors and accredited specialists in their chosen verticals have come onto the scene in 2008 and 2009.
The market pressures have caused sales revenue margins to drop by 15%+, cost of equipment is down by c.30% (their clients know this through competitive tendering so little to be gained), service contracts average anything from <£1k to £10K per site, bad debts have increased, debtor days extended - so to talk of cash at bank is wrong , all cash at bank is utilised or committed.
AT communications Group Plc is one to look at to read their story.
Spiritel must acquire to make up the shortfall in performance, a hold until 2013 when their lack of European business will be made up by the UK recovery and the short term 2012 London boost