RE: Influencer costs?16 Mar 2024 18:04
Just look at the dosh Shein have to chuck at advertising of late as it's phenomenal ...Boo -who?
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Meta's continued rally could hinge on the fortunes of upstart retailers Temu and Shein
PUBLISHED WED, JAN 31 2024 1:16 PM EST
UPDATED SAT, FEB 3 2024 1:44 PM EST
Jonathan Vanian
@IN/JONATHAN-VANIAN-B704432/
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KEY POINTS
Temu and Shein, two online commerce companies that were headquartered in the China region, have been significant contributors to Meta's ad rebound.
Meta finance chief Susan Li said on the last earnings call in October that the company has "benefited from spend among advertisers in China reaching customers in other markets."
Should the companies pull back on their spending, Meta's growth rates could take a hit.
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META
Facebook founder and CEO Mark Zuckerberg meets Founder and Executive Chairman of Alibaba Group Jack Ma (not pictured), at the China Development Forum in Beijing, China, March 19, 2016.
Facebook founder and CEO Mark Zuckerberg meets Founder and Executive Chairman of Alibaba Group Jack Ma (not pictured), at the China Development Forum in Beijing, China, March 19, 2016.
Shu Zhang | Reuters
Like many Facebook and Instagram users, marketing veteran Victor Lee is inundated with ads from Chinese online retailer Temu when he opens one of his Meta apps.
Recently, he saw a promotion on his Instagram feed for a generic golf bag. Lee, a newbie golfer who's been shopping for equipment, was intrigued enough to click on the ad. He then landed on Temu's storefront.
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META
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