RE: Record revenues8 Oct 2021 20:02
Simon Underwood, business recovery partner at accountancy firm, Menzies LLP, said: 'Debenhams has been left with no place to turn and nothing worth selling except intangible assets.
'The shift to ecommerce was happening well before the pandemic, but has accelerated significantly over the past year. It now seems unlikely that the High Street as we knew it will re-open any time soon, or ever. With plans in place for Debenhams to re-emerge in 2022, as an online-only retail brand, there can be no doubt where future trading opportunities lie.'
Debenhams had already announced significant job losses and the permanent closure of six stores, including its flagship outlet on London's Oxford Street.
Boohoo said the deal represents a 'fantastic opportunity' to target new customers and launch into the beauty, sports and homewares market for the first time.
The company highlighted how Debenhams has six million beauty shoppers and 1.4 million Beauty Club members.
It said: 'The group intends to rebuild and relaunch the Debenhams platform, helping further the group's stated ambition to lead the fashion eCommerce market, and grow into new categories including beauty, sport and homeware.'