RE: Enquiry5 Jan 2022 17:27
Morning everyone,
The onset of the Omnicom variant and its impact
around the world, has created additional uncertainty
for all businesses, which has required us to issue a
more cautious financial outlook.
Normally we update you on our peak trading
performance in mid-January, however this morning
we have updated the city earlier than planned. We
were originally hoping to build on our unbelievable
performance last year and grow another 20-25% this
year. This morning we have announced that we
expect that growth to be between 1 2-1 4%.
Whilst this might be below our usual record breaking
standards, in the current climate, many businesses
would give anything to have the double digit growth
we have created.
We have faced a number of headwinds this year, including delivery disruption
which has continued to directly impact demand from
our international customers.
However, we want to be really clear with you - we are
building the best online fashion business in the world.
We are continuing to smash it in the UK, with
incredible demand and fantastic growth across all of
our brands, which means we are doing all the right
things. We are ready to get our international markets
going again and have some exciting plans to help us
there, including opening our first international
distribution centre in the US in the near future.
We are really proud of all the work you have
done. Together we have added new brands to the
group, all of whom are performing well, opened up
acres of new capacity with two new warehouses and
doubled the size of our boohoo family.
We know how hard you have all been working, you've
been fantastic, but we need to push on, every one of
us need to be the best that we can be, to achieve our
collective ambition of being the greatest fashion
business in the world. Together we can do it.
Thank you and let's keep going.
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