Member Info for southcoastbather

Johns Lyttle says....

"However, we want to be really clear with you - we are
building the best online fashion business in the world. We are continuing to smash it in the UK, with
incredible demand and fantastic growth across all of
our brands, which means we are doing all the right
things. We are ready to get our international markets
going again and have some exciting plans to help us
there, including opening our first international
distribution centre in the US in the near future."

" the postage time pre pandemic wasn't really great at 4 days "

A bloke it seems will wait 4-6 months for a new car...but when a woman has to wait more than a couple of days for a dress it becomes a major concern..."

Poker chips it's true what you say.... But we need to be next day delivery to keep up with the pack... The usa growth could be absolutely mind blowing.

"It really doesn't require a couple of years. All it needs is for US flights to revert to more normal levels. The proposition should then be good enough for sales to pick up."

T4g I hear what you are saying but if we are honest with ourselves the lack of the usa distribution centre is really holding this back - the postage time pre pandemic wasn't really great at 4 days - manageable but not great. How ever the pandemic has shown that weakness now - we don't need to just cope we need to smash it and the distribution centre will allow that to happen.

Those excess postage costs will amount to 100 million quid over 2 years and thats half the cost of a distribution centre.

When i talk of 2 year's im talking about having a complete packahe with the big growth number's and 9 to 10pc margin again. That will give the market confidence and return this to a plus 400p share.

April/May 2016
Revenue 294m
Pbt 31m
Share price 200p

April 2022 should see
2 billion revenue
45 million pbt
Today share price 110p

Those figures above show just how disjointed the market can be - this is management's fault though - Buying the London office instead of putting that 75 million towards a usa distribution centre is unforgivable.

Imagine if they held off buying the remaining share of plt until now! We would be paying a lot less!! Management rushed into that due to pressure from shadow fall.

If boohoo can sort out an American distribution centre and cut those extortionate single item shipping costs and get growth back on track then April 2023 they could easily report 2.8 billion revenue and 180 million pbt.

Until the above is addressed there's no point tracking the day to day price arguing over who is right on the hourly moves, this now requires a good 2 years.

I should also say the fca responded to me within 3 hours and they notified the company at the same time they were looking into the matter.

LDLD - I contacted the company for weeks (with no response) in the lead up to the update, they refused to reply so i hounded down the nomad and eventually spoke to them on the phone and they gave me the usual tosh that nobody had inside information, I told them the constant decline was due to people with inside knowledge selling although most people thought it was shorters, when the sp continued to fall i emailed the company and cc'd the nomad and the fca and the financial times - within 48 hours they released amd unscheduled update!!.... People had inside knowledge hence the constant drop.

H1 pbt the previous year was 68 million

Rich i use the pbt every year...

That's the main number that matters....

Pbt 24.6 million fpr h1..

H2 will be worse

Rich

Adjusted EBITDA was £85.1 million (2020: £89.8 million, 2019: £60.8 million), a decrease of 5% on the first half of the previous year. Compared to two years ago, however, adjusted EBITDA has increased by 40%. Gross margins are very similar to last year at 54.6%. Adjusted EBITDA margin reduced to 8.7% (2020: 11.0%, 2019: 10.8%). Profit before tax was £24.6 million (2020: £68.1 million, 2019: £45.2 million). Adjusted diluted earnings per share was 3.84p, down 15% on the prior half-year. Basic earnings per share was 1.44p, a decrease of 65% (2020: 4.08p, 2019: 2.88p).

And this is why the market has spanked boohoo.....

Wrong.....

Rich what was pbt in h1 September update?

Boohoo sp goes nowhere until there is a usa distribution centre and they stop waisting 60 million quid on postage/shipping.... Pbt this year should have been 120 to 140 million but it will struggle to be 40 to 45.....

Management even lied to staff in their internal email.... Bragging about double digit growth lol.... Boohoo bought about 15 to 20 percent of revenue so growth went negative in real terms.... John Lyttle is lying to staff and the market.

T4g - boohoo have never reported gross and net figures before that trading update - they have always reported the net as the only figure of growth and that's exactly why the analyst pulled them up on it as it's misleading.

Also if you want to look at how misleading management have been check out the last 5 H1 updates and see if you notice what they did in the most recent h1 update with the profit before tax figure, you will see its missing from the top box where they proudly presented it in the previous 4 H1 updates!! They hid it right down below the company information and instead just reported the adjusted pbt as it looked better lol!!

The thing is, like i said earlier growth could return very fast if they sort the distribution centre in america - they need it now.

There has been no dilution so a big move up could happen just like the big move down has... 150s and 160s is of no interest to me - im looking at 400s in 2 years!

Lol reppr!! If it was there you would have done a massive copy and paste!!

What i did say was i believe this will be over 400p within 2 years but I didn't have any idea where the sp could go in the mean time....

Reppr.... Cool story but it wasn't me that said that

The 2 x 2 quid trades million trades make no sence, one is for 1.4 million shares and the other is for 1.88 miliion shares but both 2 million quid....

Ever heard of a UT trade?