RE: Good Omen19 Aug 2024 17:09
I am particularly encouraged with the ongoing trend of improved performance in our core brands which saw GMV down 9 per cent in H124 and down just 4 per cent in H224 demonstrating increasing momentum and validating our strategy to focus on these brands which are much loved by our customer base.
'The group is now well positioned to return to growth, and we are focused on ensuring that growth is both sustainable and profitable.'
Last month, rival Asos reported a first-half loss but said it expected to report positive core earnings for its full 2023/24 year. On Tuesday, online fashion marketplace Zalando said it had returned to growth in its first quarter.
Milo Bussell, an analyst Edison Group, said: 'Moving forward, it will be interesting to see how consumer demand evolves in the coming year.
'Management noted improving momentum in sales between H124 to H224. Having opened its new US distribution centre to target a key market and completed its automation project in Sheffield, the company believes it is well-positioned having invested for sustainable and profitable growth.'