RE: 🚀 ISS recommends holders vote AGAINST Resolutions 🚀9 Dec 2024 09:26
8 December 2024
Dear Long-Suffering boohoo Shareholders,
In less than two weeks, you’ll have the chance to confront the boohoo board, look them
in the eye, and demand an answer to this question: What has the board been doing to
create such a catastrophic mess of your company, driving the share price down by
90% in five years? That’s not bad luck; that’s gross mismanagement. Shareholders have
every right to feel angry and frustrated.
When I look at boohoo, I see brands that are underperforming and no clear strategy to
halt the decline. I see panic-driven mismanagement resulting in reckless decisions
that are obliterating shareholder value and jeopardising the company’s future. The
recent game of musical chairs – appointing Dan Finley as CEO, Mahmud Kamani as
Executive Vice Chairman and Tim Morris as Chairman – is the epitome of chaos, a
desperate attempt to mask dysfunction at the top.
But boohoo is not beyond saving. As a board member, I would bring the fresh ideas,
constructive support, and the much-needed accountability boohoo desperately needs.
During my time at Frasers, I built one of the most successful multi-brand retail portfolios.
I know how to identify growth opportunities, execute effective strategies and steer
businesses back to profitability. Boohoo is in desperate need of the guidance I can
provide.
When I met with Dan Finley last week, we discussed a number of opportunities,
particularly around Debenhams, and we both agreed on the enormous potential to scale
that brand. I’m excited at the prospect of working collaboratively with Dan to turn around
the group.
Critical to that turnaround will be avoiding a fire sale of assets at knockdown prices.
Debenhams should not be sold and if any other non-core asset sales are deemed
necessary, I will insist on a rigorous process to maximise value, with independent
advisors and shareholder consultation before any decisions are made.
I also want to explore the options for more cost-effective and sustainable financing. I
have assurances from Frasers, as the major shareholder, that they are committed to
supporting these efforts, something I understand was also reiterated to Tim Morris,
boohoo’s new Chairman, by Frasers last week. This commitment will avoid the need for
a fire sale of assets.
Let’s be honest: the board isn’t questioning my ability or track record. Instead, they’re
resorting to distractions, raising conflict concerns and painting me as a threat. It’s a weak
and self-serving defence driven by an egotistical founder who has an unhealthy grip on
the board, and one designed to play on fear and protect the status quo.
My commitment to greater transparency and shareholder consultation should put
any concerns to rest. I am also willing to agree that, for as long as I am a director of
boohoo, I will not provide any confidential information about boohoo to Frasers, take on
any board position at Fra