Exactly SuperStarr. Why would the likes of ABB, Ricardo and all bother, it just requires a bit more patience. Look how far the SP has risen in the last two years, with many more rises to come no doubt.
I don't believe Rolec had a clue on how to sell a fuel cell EV Daz, as its still relatively early days in the adoption of a hydrogen/fuel economy. General every day use is still a long way off but its certainly coming.