Revenue streams12 Jun 2019 09:58
Hi all,
Not posted on here for GFIN before, and am a relatively new GFIN share holder, but I’ve extensively researched the company and am positive about prospects.
A question got asked on Twitter the other day about what GFIN’s revenue streams are, other than physically hosting live events. I answered it on Twitter, but would be keen to share my answer with this board for opinions as well please.
I, as a shareholder, am probably going to be a bit more positive than others, especially non-shareholders, but I would be interested to hear other people’s views...
They have the physical venue for hosting live events, but that only makes up a tiny part of their business. The main part is organising and running online gaming / esports tournaments. This can be either managed or owned. The managed tournaments are for the likes of the Premier league, and televised on Sky sports. For these, Gfinity get paid a rate at a 30-40% gross profit margin. The owned tournaments Gfinity run themselves, so they are then able to sell advertising / sponsorship for them, similar to how a television company does. These tournaments have obviously taken some loss-making years to set up and get established, but they are now turning towards profitability, with huge future potential.
As their reputation grows, so they can command a higher fee for the managed tournaments. And as viewing figures grow, so they can sell more advertising / sponsorship for their owned tournaments. In the 6 months to 31 December 2018, over 50 million fans viewed Gfinity created content for owned and hosted events, up 4.3x versus the previous year. Their owned Elite Series Season 4 had more than 13.5m viewers for live events and 7m views of additional shoulder content. This is why Unilever (lynx) and Dominoes have signed up sponsorship deals with them, and more will surely follow. Viewing numbers are taking off, the sector is in a rapid growth phase, and GFIN look set to be a big, big player.