RE: esports25 Aug 2022 08:09
25 August 2022
Guild Esports PLC
("Guild Esports" or "Guild" or "the Company")
Samsung renews existing sponsorship deal
Partnership deepened with new one-year Official Samsung TV Partner contract
Guild Esports (LSE: GILD), a global teams organisation and lifestyle brand, is pleased to announce a significant expansion of its partnership with Samsung with a new sponsorship agreement as well as the renewal of an existing deal.
The new sponsorship deal concerns Samsung's TV/AV division and appoints it as the Company's Official TV partner for the U.K. and Ireland for a one-year period with immediate effect. Samsung will supply Neo QLED TVs for Guild's Academy, pro-players and content streamers, along with televisions for rooms in the Company's London headquarters.
Separately, Samsung Display has also exercised an option to extend an existing sponsorship deal with Guild by another year. The original deal was first announced on 21 June 2021, naming Samsung as the Company's Official Display Partner.
The combined value of the two deals amounts to six figures in pounds sterling, of which over 75% will be payable in GBP and the remainder as value in kind for which Samsung will be providing its state-of-the-art products.
Kal Hourd, Chief Executive at Guild Esports, said: "Samsung has been a fantastic partner over the past 12 months and we are delighted that they are deepening our partnership with a new sponsorship deal for their globally-admired television brand as well as an extension of our existing relationship. This is a resounding validation of Guild's reach and value proposition by a world-class consumer brand, and we look forward to collaborating with them even more closely to deliver to our young and engaged esports audience.
"Guild and Samsung both share the same vision for the future of esports and this partnership reaffirms our joint commitment to providing best-in-class technology and infrastructure which are essential for the development of esports players at every level and the wider gaming community."
Dan Hastings, VP, TV/AV, Samsung Electronics said: "Samsung TV's deliver a unique gaming experience, with state-of-the-art AI processors delivering brilliant picture quality, Quantum Dot technology producing naturally bright and colourful images, leading HDR brightness to see every detail in the game, best-in-class 144Hz refresh rates that eliminate lag for an ultra-smooth gaming experience and Dolby Atmos for amazing surround sound - these TV's offer the next-gen gaming experience with incredible sound and picture quality."
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