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25 August 2022
Guild Esports PLC
("Guild Esports" or "Guild" or "the Company")
Samsung renews existing sponsorship deal
Partnership deepened with new one-year Official Samsung TV Partner contract
Guild Esports (LSE: GILD), a global teams organisation and lifestyle brand, is pleased to announce a significant expansion of its partnership with Samsung with a new sponsorship agreement as well as the renewal of an existing deal.
The new sponsorship deal concerns Samsung's TV/AV division and appoints it as the Company's Official TV partner for the U.K. and Ireland for a one-year period with immediate effect. Samsung will supply Neo QLED TVs for Guild's Academy, pro-players and content streamers, along with televisions for rooms in the Company's London headquarters.
Separately, Samsung Display has also exercised an option to extend an existing sponsorship deal with Guild by another year. The original deal was first announced on 21 June 2021, naming Samsung as the Company's Official Display Partner.
The combined value of the two deals amounts to six figures in pounds sterling, of which over 75% will be payable in GBP and the remainder as value in kind for which Samsung will be providing its state-of-the-art products.
Kal Hourd, Chief Executive at Guild Esports, said: "Samsung has been a fantastic partner over the past 12 months and we are delighted that they are deepening our partnership with a new sponsorship deal for their globally-admired television brand as well as an extension of our existing relationship. This is a resounding validation of Guild's reach and value proposition by a world-class consumer brand, and we look forward to collaborating with them even more closely to deliver to our young and engaged esports audience.
"Guild and Samsung both share the same vision for the future of esports and this partnership reaffirms our joint commitment to providing best-in-class technology and infrastructure which are essential for the development of esports players at every level and the wider gaming community."
Dan Hastings, VP, TV/AV, Samsung Electronics said: "Samsung TV's deliver a unique gaming experience, with state-of-the-art AI processors delivering brilliant picture quality, Quantum Dot technology producing naturally bright and colourful images, leading HDR brightness to see every detail in the game, best-in-class 144Hz refresh rates that eliminate lag for an ultra-smooth gaming experience and Dolby Atmos for amazing surround sound - these TV's offer the next-gen gaming experience with incredible sound and picture quality."
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Guild Esports now 164th. Talk about moving up in the money list rankings.
https://www.esportsearnings.com/teams/highest-overall-x100
Guild Esports move up in the highest earning ranking to 162nd. Congratulations. From strength to strength.
https://www.esportsearnings.com/teams/highest-overall
RNS
25 July 2022
Guild Esports PLC
("Guild Esports" or "the Company")
Sponsorship agreement signed with Hyperice
Guild Esports (LSE: GILD), a global team organisation and lifestyle brand, is pleased to announce the signing of a one-year global sponsorship deal with Hyperice, a California-based manufacturer of athletic recovery technology and devices.
Hyperice is the seventh sponsor signed by Guild in a global deal to become the Company's Official Wellness Technology Partner w ith effect from today.
The total contract value is confidential and will give Hyperice exclusive naming rights to the Recovery Room within the Guild HQ, which will provide state-of-the-art recovery and wellness technology for the Company's professional players and athletes.
Hyperice is a leading partner to many major sports clubs and stars including English Premier League's Tottenham Hotspur F.C., Naomi Osaka, the four-time Grand Slam singles tennis champion; and Erling Haaland, professional footballer signed by Manchester City F.C.
Kal Hourd, Chief Executive of Guild Esports, said : "Guild is delighted to welcome Hyperice to our growing list of world-class sponsorship partners. Physical wellbeing is a key component of in-game performance in esports, and with this deal, Guild's roster of athletes will have access to the very best in sports recovery technologies. At the same time, we look forward to helping Hyperice increase its exposure to the huge esports audience worldwide.
"Our pipeline of potential new business with leading advertisers and major brands remains strong, and we look forward to announcing more deals in due course."
Jason Hussain, Director, Business Development and Sales at Hyperice, said: "Guild has very quickly established a strong presence in the esports world with great teams and a distinctive audience. Together with Guild we are committed to delivering optimum resources and improved performance and longevity to its roster of incredibly talented esports athletes. Our high-performance wellness technology will help Guild's players to achieve even greater success and will further strengthen our brand among Guild's growing international fanbase."
Guild Esports are now 163rd. They have climbed up from 256th. Great work.
https://www.esportsearnings.com/teams/highest-overall-x100