FT: Big UK advertisers push for..28 Apr 2016 11:49
.. agencies to be more transparent..
http://www.ft.com/cms/s/0/cd98d3ba-0c7b-11e6-9456-444ab5211a2f.html#axzz4771JQWnf
"The Incorporated Society of British Advertisers, a trade body whose members spend about £10bn a year on marketing communications, warned that media agencies have increasingly been generating profits through controversial business practices that are not visible to their clients." ...
“We’re at a tipping point, we’ve got to do something,” said Debbie Morrison, a director at ISBA. “I don’t believe that [the media agencies] have got the best interests of their clients at heart any more.”
..if blnx can 'connect the dots' and promote their 'brand safe' advertising platform, then maybe we'll bounce off this ridiculous sp. Personally, regardless of whether that will be done I think BM has to go, simply for total lack of communication - or false communication when he does bother to communicate. If Tosca do opt to put in a special resolution to put one of theirs in place they'll get my vote.