the article WELL found4 Nov 2010 15:51
NA24/Propaganda24 previously written that the local newspaper company Edda Media is on track to get Norwegian owners. Several media companies are considering to bid.
Edda is currently owned by the hard-hit British media company Mecom, headed by David Montgomery.
Mecom is struggling hard with a lot of debt and a sale of Norwegian business will improve the situation of the company's owners.
High price
The problem for the Norwegian stakeholders is that David Montgomery has promised a high price for the Norwegian business to their respective owners.
While one of the suitors, Polaris Media is willing to provide about 1.5 billion for the Edda, is Mongomerys price estimates over the double.
- It has been the speculation for a while. It is not appropriate for me to comment on this specifically, "said CEO Per Axel Koch in Polaris Media to NA24/Propaganda24 when we asked if the bid for Edda Media19. October.
After the NA24 understand is pricing the British owners of the company to mid-market Edda 3 and 3.5 billion. There is however no Norwegian actors who are willing to give.
- Including
One of the players who follow the situation around Edda Media, is A-press. Executive Vice President Thor Gjermund Eriksson will not comment on whether the A press has made a bid for Edda.
- We are awake and follow this closely. We will actively take part in the structural changes we see in the Norwegian media market, he says to NA24.
The Norwegian media market is changing, after the financial crisis hit the industry hard. In addition to this there is a structural change in the business because of the impact of the Internet. The sum of this has led to a restructuring of the media industry, where the experts are expecting more mergers
Press spokesperson Ellie Willhelmson in Mecom were not available for comment.