RE: Last chance for the shorts to close19 Sep 2018 19:51
Unfortunately, I think we have to accept that the short sellers have done well here. They spotted a business that was reducing its prices to compete with online retailers, with an inevitable drop in profits, and made money from it. I don't think it's any more complicated than that.
However I do think they're getting greedy. This is a very crowded trade, and as long as management guidance that PETS will return to profit growth is accurate, the share price is only going back up. This is a solid, cash generative business with growing market share, debt that's well under control and falling, and an attractive, well covered dividend.
So if I was shorting, i'd be getting out now.
If PETS does return to profit growth, and the shorts don't close their positions quickly, management could make life very difficult for them with buybacks. While it wouldn't be popular with all investors, i'd be very happy with them cancelling the dividend and putting their spare cashflow into a large scale buyback program at these prices. There would be an epic short squeeze.