Eve6 May 2020 20:37
If advertising is going to be a major cash burn for us , let looks at Cheryl calverey history
Chief Marketing Officer
Eve Sleep
Dec 2018 – Present1 year 6 months
London, Greater London, United Kingdom
The AA
The AA
3 years 3 months
Marketing Director
Dec 2017 – Dec 20181 year 1 month
London, United Kingdom
Head of marketing
Oct 2015 – Dec 20172 years 3 months
London, United Kingdom
Birds Eye Iglo Limited
Birds Eye Iglo Limited
5 years 6 months
Masterbrand Marketing Manager
Nov 2012 – Sep 20152 years 11 months
Feltham
Marketing manager at Birdseye, working on delivery of overall brand strategy and communications
• Development and delivery of the overall £21m A&P strategy, across working and non-working spend
• Ownership of the (£12m) media spend, with explicit objective of enhancing media ROI, and delivering a media strategy that drove marketing lead growth for Birdseye
• Leadership and creative ownership of all ‘brand’ campaigns, including a £5m brand relaunch
• Ownership and delivery of...
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General Marketing Manager
Apr 2010 – Nov 20122 years 8 months
Marketing Manager for Birdseye UK, covering specifically the vegetables category.
Unilever
Marketing manager
Unilever
Sep 2003 – May 20106 years 9 months
Locally on Marmite, Pot Noodle, Peperami and a raft of other foods brands, then globally on Axe (Lynx)
So I would say we have just the right person to keep advertising cost down Wouldn’t you ?