RE: Recent article12 May 2024 12:29
KBYK...I haven't any game as such, other than to strike a balance on here and put a lid on some of the over-optimistic one-liners...you know, 'up to £15 by Xmas' types. Positivity is great but let's not over do it.
The CEO has presided over a difficult period and it would be fair to say quite a lot has been self inflicted. In my view he has that steeper hill to climb now due to factors I've already raised but which are not seemingly going away. Of course I'm merely guessing and interpreting the figures last time round. We have high debt, a lot at high interest (rates that may stay relatively high ftb), slim margins due to selling stale stock, inventory still too high which in my opinion will result in another write down at some point (no doubt it's been easier to get rid of the better stuff, but what about less fashionable items; as they say 'fast fashion simply goes out of fashion fast'), declining sales particularly in the USA, ever-increasing competition...Shein haven't touched the surface yet, I could go on. So , the question I ask myself is ''is cutting costs and clearing inventory at virtually zero profit, sufficient to return to profit?''. Very unlikely. Asos has got into this position largely via bad management and now some of the same are trying to rectify the situation.
Regarding my comment about 2026 being more likely to see a profit , if we're lucky, is associated with my above comments. Also when Calamonte says we won't see a pre-tax profit until ''at least 2025'', I obviously fear the worst. This is him being his usual hopeful optimistic self. the market doesn't seem to be buying it. On that basis I say 2026, altough then they have to contend with the bond issue.
Asos has got itself in a muddle, largely through lacking focus. Fast evolving consumer behaviour has previously outpaced Asos' ability to adapt. Others have bet right and have moved forwards to hybrid models such as H&M, Next, Frasers, and Zara. They're ahead of the game. MA knows online has a huge part to play but physical presence is also a part of it. An omnichannel service. Topman is currently wasted as a pure online play.
I know all this sounds doom and gloom but the company has at last recognised the need to be more agile and responsive. Despite the huge challenges, I can just about see glimpses of a turnaround, which is which is why I guess MA and Barker are in the fray. For me, I just want my money back which means the price more than doubling. I will not sell at the bottom. That invariably is a wrong move. With a reasonable chance of a momentum setting in or a bid, I'm sticking with it notwithstanding the risks. My main concern is a poor summer, and a cash call in the autumn!