Dot London_Part 18 Jan 2021 11:21
For some reason I was always under the impression we owned 50% of dot london β probably back to a line from Fred K on our portfolio valuation. Given the compete fiasco associated with that domain, and the significant cost to the business, I decided to get to the bottom of this mess to see what happens next. Hold on your sanity all β this tale beggarsβ belief.
Dot London Domains Limited (DLDL) was incorporated in March 2012 and is a wholly owned subsidiary of London and Partners, the mayor of Londonβs promotional vehicle. DLDL was the sole applicant for the london string and was awarded the contract to run london in March 2013. Prior to that, in 2012, DLDL appointed Top Level Domain Holdings β TLDH (now mmx) as its partner to provide registry services. TLDHβs appointment was made following a competitive process and was for an initial seven year period from londonβs launch in summer 2014 β TH was at the time mmxβs London based marketing consultant and likely involved in negotiations.
The next bits sore. Note turnover is 100% revenue from the appointed registry services provider β good old mmx. In its first year of trading from April 2014 to 31 March 2015, DLDL sold 60,000 DUMβs and generated Β£3.2m in turnover and PBT of Β£1.4m. Year to 31 March 2016, turnover was down to Β£1.7m, negligible PBT but a Β£450k dividend was paid to its parent with 64,000 DUMβs. Year to March 2017 turnover hit Β£3.9m, PBT of Β£1.9m, a Β£1m dividend β and interestingly reference to a contract amendment fee which offset a decrease in domain sales revenue. Year to March 2018 turnover hit Β£4.8m, PBT of Β£2.2m, a Β£1.8m dividend β and yes youβve guessed it β despite a further decrease in turnover from domain sales the higher partner contractual income hit the jackpot. Year to 31 March 2019, total turnover maintained at Β£4.9m despite a 35% drop in sales after receipt of even higher contractual income, PBT of Β£2m and a Β£950k dividend. For the last few years operating costs β basically director salaries as the registry services provider does all the work β have been Β£2m pa. The years to March 2020 and March 2021 will likely be the same. So london has been pretty much bringing in similar revenue to the ICM portfolio for the last couple of years ($6.7m london v c.$7m ICM) with good profits and dividends.
I think itβs safe to assume that the $13m+ provisions (including an $11m marketing spend commitment from mmx as part of the deal which was renegotiated to pay 50% of this amount direct to DLDL) made by mmx over the last three years have found their way into DLDL β pretty much underwriting the poor london sales performance and Β£4m+ of which has been paid out as dividends to the Mayor of Londonβs office whilst bleeding us dry.
Part 2 to follow....