RE: Long term11 Jan 2018 13:45
I agree BHS was more 'granny-like' as you say, but I'd still argue their struggles are the same in that Debenhams are trying to be all things to all people and not doing any of it particularly well. I cant think of anything where I automatically think 'Ah, I must go to Debenhams for that'. There are no brands stocked that I cant get elsewhere, they aren't cheaper than anywhere else, they arent more convenient, nor is their online experience any better. In fact, when I think about the last 2 times I have been into Debenhams it was because I was browsing, saw some kitchen items I wanted, touched and felt them, then looked them up on Amazon to find them around 30% cheaper and placed the order there and then on my phone