RE: FOR STUART ASHMAN15 Dec 2025 09:35
Hopefully, AquaeSulis01, but we currently have too many unknowns to be over-confident. We don't know which, if any, VIP cosmetics house will be launching new products with Zenakine inside, nor how they will frame their marketing claims for it, nor whether their customers will buy it, nor whether enough customers will buy/re-purchase to make them re-order from Croda.
It's early days…and too early to believe that Zenakine is the golden goose we hope it will be.