RE: Some people3 Oct 2020 15:07
Not sure if people noticed this on the half year report RNS, but I found it quite positive:
- Aldi appear to be trialling Verify Proximity in the UK
- There are ongoing trials with some major US brands.
- LSAI are now focusing on converting these trials into contracts.
There is huge potential for location data clearly, given everything that has happened with Covid. Tracking the movement of people has never been more relevant and with cases/lockdowns being more localised this time surely this info will be important to brands/marketers. Q4 is here also, Black Friday, Cyber Monday so we should see the usual uptick in retail revenue!
All imo, dyor and good luck!