Even more good news !!6 Oct 2010 20:43
comScore Announces Availability of Mobile-Optimized Tagging for Publishers
Copyright 2010 PR Newswire. All Rights Reserved
2010-10-05
New Capability Available Across Geographies, Establishes Currency for
Mobile Advertising Industry
RESTON, Va., Oct. 5 /PRNewswire/ -- comScore, Inc. (Nasdaq: SCOR), a leader in
measuring the digital world, today announced the availability of
mobile-optimized tagging for publishers, providing significantly enhanced
measurement of mobile audiences across all geographies. The service gives brands
the ability to tag mobile Web and application assets to enable accurate
measurement of audiences, including unique traffic counts and engagement
metrics, across a variety of devices and platforms in addition to next
generation devices such as tablet computers. With these enhanced metrics,
advertisers and publishers now have access to a reliable, third-party mobile
currency to help accelerate growth in the mobile advertising industry. In
conjunction with this new service, comScore also announced a partnership with
Bango, a mobile analytics and billing company, that will help fast-track the
deployment of comScore's mobile-optimized tags.
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"Delivering on our commitment to provide innovative solutions to measuring an
increasingly complex digital landscape, comScore mobile-optimized tagging
answers the industry's call for a more granular, comprehensive measurement
solution to navigate the mobile landscape," said Mark Donovan, Senior Vice
President of Mobile for comScore. "Mobile media consumption continues to
accelerate, making a third-party measurement solution critical for publishers
and advertisers looking to implement effective mobile strategies and ad
campaigns. With comScore mobile-optimized tagging, publishers can accurately
demonstrate their mobile site's traffic and engagement levels to advertisers
looking to use the channel to reach and engage consumers, providing the
foundation for a more robust mobile advertising environment."
comScore Mobile Tags to Provide Granular Insights into Audiences
Due to varying capabilities across platforms, the mobile industry has lacked
comprehensive, standardized audience metrics across all devices and platforms,
which has stunted the adoption and growth of mobile advertising. comScore's
mobile-optimized tag was developed to uniformly capture audience usage across
all major smartphone platforms, hundreds of feature phones, and next generation
devices including tablet computers.
comScore's mobile-optimized tags provide granular insights on mobile audiences
including unique traffic counts and page views, providing the industry with a
comprehensive view of mobile audience behaviors. These metrics will provide both
publishers and advertisers with a reliable, third-