RE: LGE and Magna28 Jan 2025 11:25
Driving forward with partner ecosystem
An essential element in the company’s growth has been its partner ecosystem. This spans the global automotive industry and includes the likes of Mercedes Benz, BMW, Volkswagen, Audi, Bently, Porsche, JLR, Jaguar, Land Rover, Renault Group, Citroen, Ford, GM, Chevrolet, Honda, Toyota, Nissan and Hyundai.
Historically, LGE’s first projects in the automotive sector were with fellow Korean firms Hyundai and Kia. GM and Renault are also long-term partners customer that are still very strong.
Janiaut offers a particular focus on the Renault Mégane, which is currently using Android-based LGE products: “If you buy a car today, there is a very high chance that there will be an LGE product, whether it’s a display or telematics, inside the car.
“So, if you have access to internet in your car, it’s very likely that it’s thanks to LGE – or, if you have a navigation system in your car, it’s very likely an LGE product. We work with basically every OEM in this industry, and we have made strong relationships with most of the largest group in this industry.”
Almost invariably, partnership projects begin with connectivity. Janiaut notes that currently around 93% to 95% of cars are essentially connected devices.