RE: A Hermes handbag sold for £7.4m at auction last year2 Apr 2026 10:37
My favourite part
Commercialisation and Market Strategy
While the initial handbag serves as a high-profile proof-of-concept, the Company intends to scale the underlying technology across multiple high-value sectors:
● Luxury Fashion: T-Rex Leather™ will be made commercially available to premium brands and designers for use in luxury accessories.
● Automotive & Performance: Long-term ambitions include providing high-performance, slaughter-free interiors for the automotive sector and other high-performance material markets.
● Market Opportunity: The Company is positioning its core product Elemental Leather™ portfolio to capture share in the $60 billion luxury leather market and the $20 billion bio-based materials market.
Upcoming Auction
Following a six-week exhibition at the Art Zoo Museum, the one-of-a-kind T-Rex Leather™ handbag will be sold to the highest bidder. The Company expects the auction to be conducted via a major international auction house later this year. Further details regarding the auction partner and date will be released in due course.