RE: Tui Q rapports vs SP16 Feb 2026 13:34
Mike,my friend.
I´m a man of my word, when you have plans to visit Sweden just give me a headsup it is on me.
My TUI Story After 6 Years – And Why I Think the Share Price Is Being Held Down
I’ve been invested in TUI for six years now, and I want to share my perspective — partly to vent, partly to hear what others think. My disappointment comes from several different angles, even though I actually understand why the management acts the way they do and why the share price sits where it is. I also want to explain how I see the “Russian shareholder factor” playing into all of this.
How I Ended Up Here
I first bought TUI in March 2020, right after the pandemic crash. Back then, you basically made money on anything you bought. What destroyed my capital wasn’t TUI itself, but the worst investment decision I ever made: continuing to follow TUI through every single rights issue.
I believed in the company — and still do — but to avoid dilution, I had to sell other holdings at ridiculous prices. Looking at where those stocks trade today, it hurts even more.
For example:
I had a big position in Scandic Hotels, bought at 24 SEK. I’m a long‑term holder, so I expected it to recover toward 80 SEK with dividends returning — and that’s exactly what happened.
I did the same with Royal Caribbean Cruises, buying heavily in 2021–2022 at 30–40 USD. That position also turned out great.
But TUI’s repeated rights issues drained my liquidity. To keep up, I had to sacrifice positions that ended up performing extremely well. I kept telling myself TUI would recover just like the others. And here we are today.
Where I Stand Now
I’m sitting on a share price of 7.21 EUR after six years.
What I have left is:
a bit of downside cushion
and a dividend payout roughly equal to a month’s salary (coming tomorrow)
But emotionally, I feel like I completely messed up by believing TUI would rebound the same way Scandic and RCL did.
And the thing is — TUI has recovered operationally. Earnings are back to pre‑pandemic levels. Debt is higher, yes, but not to the extent that the stock should be stuck at 7–8 EUR when it used to trade at 20–50 EUR.
The Russian Shareholder Factor
Here’s where I think many people underestimate the situation.
The former major shareholder — the “Russian” — once owned 40% of TUI.
Now he owns 10%, because sanctions prevented him from participating in the capital increases.
This means:
His average price is likely 80–100 EUR.
He still holds 10% of all shares.
If sanctions are lifted and the share price is high, there’s a real risk he could dump his entire stake on the market.
And if 10% of all outstanding shares suddenly hit the sell side, the price would collapse.
The higher the share price is at that moment, the bigger the shock.
So yes — I believe management has a strong incentive to keep the share price low and stable until this geopolitical uncertainty is resolved.
The Dividend Strategy Makes It