RE: Jim Mellon, co-founder of Agronomics - ETV Interview 8 Oct 202113 Oct 2021 11:14
The Vitro Labs chat was very interesting. I’ve often said that peoples fascination with the meat element of this technology has clouded the fact that it is applicable in many areas and the non meat element would easily be first to market.
The fact Jim is suggesting that Vitro Labs is as good as cost parity now, and that their product is actually superior in many ways AND that they are already suppling the key luxury brands is massive news.
Vitro could be a company maker here on its own and somewhat shoots down the thought that our premium to NAV is solely based on BlueNalu!
That said Fish was also the most likely foodstuff to get traction first and his comments around that and the US regulatory approval was also rather exciting.