RE: Place your bets23 Apr 2026 00:02
Gerry - I would define ‘yield’ as annual historic dividend per share over current share price, expressed as a percentage which I believe is the market standard way of calculating yield. I appreciate some will, for good reason, adjust the annual dividend figure if there has been a dividend cut if they are assessing different shares by comparing yields.
When you calculate your buy yield (which I think you also call running yield), what does that tell you about a share and what do you do with the answer? For openness, I also have a column in my spreadsheet with this calculation but it only gives me a warm fuzzy feeling as, fortunately, most of my shares have increased in price since I bought them. It doesn’t tell me if they are a worthwhile investment to continue to hold, sell or buy more.
I do agree with you that investors buy shares for different reasons whether it is because we think the price will increase or pay a (hopefully) reliable dividend income or simply emotion. And the factor of share price growth is why I think the total return calculation is important and why my non-empirical approach has led me to continue to be invested in some companies where the yield has dropped (as share prices have risen) rather than pile all in to the likes of LGEN, SDLF etc which have higher yields.