RE: The Telegraph6 Aug 2020 20:36
Interesting article. Important points: 1) Landlords are accepting lower rents and turnover based rents. 2) As per him he is pleased with customers coming to stores as lock-down gradually lifts. 3) Dramatic e-commerce growth.
My personal observation: 1) Today went to local shopping center and Superdry had very low turnout, neighbouring H&M & JD had more crowd, mostly ladies so perhaps men are not going to store that time around later afternoon. 2) Superdry online sales seems to be growing. I have been following turstpilot reviews count and can see it is getting 1000 reviews every 3-4 days (at that average should get around 100,000 reviews per year and they have total trustpilot reviews of 1,74,000 till today. So based on that I guess they are doing much better online.
Superdry noramally gets very good reviews for their product both online and stores. You can go to google review of any of their store or online or their products on wholesale like amazon, next etc. and it is consistently above 4 out of 5. My personal purchases from them also, quality is A grade. So based on their goodwill and satisfactory balance sheet, I am sure shareholder should get decent return medium to long term.