RE: Long term play2 Jul 2023 14:27
I think we have become conditioned to assume that everything at B&M is cheaper. Food inflation notwithstanding, I have noticed that some of their offering is less competitive than it used to be. For example, at my local retail park, a tin of custard (probably made by the same producer) is cheaper at M&S Food than it is next door at B&M.
B&M are still competitive on branded lines, when compared with the major supermarkets, but they are not always as cheap as you might think. Also, because B&M carry only branded goods (in food and household) they are quite vulnerable to customer pushback against shrinkflation. I bought a twin pack of Persil non-bio from B&M. The next time I went to B&M and bought the 'same' pack, when I got it home and saw it standing next to the old bottle, I noticed that the bottle (and contents) had shrunk by about a quarter. The price hadn't. Of course, that isn't just a B&M problem, but other retailers tend to offer own-brand 'unshrunk' alternatives.
If B&M's reputation for value starts to slip, there is a danger of shoppers moving elsewhere and their bottom line suffering as a result. There's no evidence that this is happening at the moment, but who knows what lies ahead? Judging by my own shopping experience, it is a danger that cannot be dismissed.