GEONG's Products and Solutions23 Dec 2014 11:25
GEONG's revenue is generated through two business streams: IaaS and SaaS. Over the years, we have built a customer base of over 130 clients. The IaaS solution has been our traditional business, named Smart Internet Solution, which in 2014 contributed 67% of our revenue at a gross profit margin of 41%. However the IaaS business is of a more long term nature and, with its longer payment terms, requires significantly more working capital funding than SaaS business. Moreover, the gross profit margins are less than can be achieved from SaaS business and it is, therefore, the strategy of the Company to shift the business towards more SaaS business and strive for a mix of 67% IaaS business (2013: 71%) and 33% SaaS business (2013: 29%). Our goal is to further broaden our SaaS solution offerings - Social Business, which is comprised of Social Marketing, Social Commerce and Social CXM (Customer Experience Management).