Subscription and Live24 Mar 2020 14:16
I still would like some clarity around the rush to launch a subscription model. Unless you’re a tech giant like Apple, Amazon, YouTube, where revenue is propelled by other services - profitability is, in their own words and as we see with Spotify etc, only achievable at scale. Once the labels/publishers/venues/ticket sellers etc all take their slices, MVR is left with little to cover operating costs.
Spotify is only turning profit 12 years later and still struggles to convert the majority of its users to premium subscribers.
MVR has an opportunity unlike the other streaming services in that it could act more like a download business where averagely as little as 5 individual songs cost the same as a monthly subscription. How many people buy random **** from games on their phones each month that equates to a subscription, yet people are less likely to spend that money on a subscription. Hard to justify, but is the reality of it. To be, MVR is, in the short, mid and relatively distant future, not going to be profitable through subscription but could be through content purchases.
Re Live - right now, there are very few users on MVR's platform. An artist doing a live stream has to make the choice between being paid (MVR) or reaching a larger audience (FB/IG/YT/TikTok). If the shows scheduled by MVR during the pandemic are going to be free to the user (no confirmation of that yet, as far as i’m aware), they need to convince the artists/managers/labels/publishers etc that MVR is the right partner for them over the existing audiences they have on the other platforms…
All that said, why would MVR be rushing to launch and build a subscription user base? I’m hoping it's to prove to a potential buyer, perhaps one of the platforms mentioned above (FB), the concept and lay the foundation for what could be FBs first foray into a premium subscription offering in music.