Member Info for Reardon95

It’s all part of the master plan. Putting the labels under Debs umbrella shows how quickly DEBS is growing and ultimately allows Debenhams to be able to recruit better brands on to the platform. It is creating an artificial boost to the platform. John Lyttle and our old CFO did mention they would supercharge DEBS and I guess this was one of the ways they would do that.

It does then mean the likes of NASTY GAL look artificially bad because the marketing spend has now been allocated to DEBS platform rather than the NASTYGAL site.

2025 will be make or break year for BOO. All focus on Debenhams now imo. Hopefully we can see some bricks and mortar and a different offering.

Love to see youth brands revenue stabilising too after a really tough few years…

Reflecting on an Iconic 2024 with Debenhams.com 🚀

As we near the end of 2024, we’re thrilled to celebrate what has been a truly extraordinary year for Debenhams.com. Through big thinking, bold initiatives, innovative campaigns, and incredible collaborations, we’ve strengthened our position as a bigger, better, and bolder Debenhams into consumer and partner destination of choice, putting our community at the heart of everything we do…

Highlights of 2024

This year has been nothing short of extraordinary! Some standout moments include:

Generation Beauty Campaign: A celebration of inclusivity, showing that beauty knows no age or limits. This campaign was designed to celebrate, empower and engage all of our community.

Exclusive Events: From hosting our first ever partner day, dazzling Michelin-star dinners to glamorous launch parties, and makeup masterclasses in Paris to indulgent spa days and star-studded awards ceremonies, we’ve created unforgettable experiences that our community has loved.

Exciting Partnerships: Collaborating with iconic brands and organisations such as Copra, British Beauty Council, Graduate Fashion Week, The 2024 beauty awards and the 2024 PA Awards and legendary designer, Lisa Tan to bring unique moments and offerings to our customers.

Celebrity Collaborations: Working with renowned icons like Elizabeth Hurley, Hannah Cooper Dommett, Leomie Anderson, Ellie Taylor, Sophie Habboo, Lisa Snowdon, Faye and Amy Reddish + stylist to the stars, Mark Heyes, ( amongst many others! )who all brought their creativity, energy and skills to our campaigns and events.

Product availability: with over 10,000 brands now available on Debenhams.com we have onboarded some of the biggest global brands across Home, Beauty and Fashion. Through our marketplace model we truly offer something for everyone, allowing us to be there for all the moments that matter in our communities lives!

From Administration to Profit. Our financial numbers talk for themselves here, going from a loss making business into a pre tax profit of £3.27m is an incredible result of all the team’s work…

None of this would have been possible without the incredible dedication and passion of Team Debenhams. Your hard work has been the driving force behind every campaign, partnership, and event – and we are so grateful for all that you do.

Looking Ahead to 2025

As we gear up for 2025, we’re more excited than ever to keep the momentum going with even bigger, bolder ideas. Together, we’ll continue to create campaigns and experiences that inspire, delight, and empower our community. We will continue to elevate and improve our offering every day of the year. We will continue on our mission as Britain’s Online Department store.

Thank you for being part of this incredible journey. Wishing everyone a joyful and prosperous New Year!

Team Debenhams 🚀

Steve thanks for your comments. I hope you are shorting this as you feel so strongly. Or are you too scared that this will rebound strongly in 2025 after Dan Finley has worked his magic

We’re not dumping REVB?

Come on BOO! ASOS UP 4%

Have a Good Christmas everyone!

Let’s hope for a better year for a BOO!

This is fully letting rip now! Christmas has come early

More likely to have a pint with the grinch down the local Parsnip!

More shorts appearing. Increasing again :(

Lovely stuff, I am hoping we can break the 450p barrier. Things looking more rosey here and over at BOO of late.

Probably need half the staff we have currently got with our current run rate...Let's hope Dan firmly chips away at that and stops the huge amount of wasteful spending this company is persistent on!

I'm happy with Finley. There's not much we can do about the past now. But everything Lyttle touched was nothing short of a disaster!

I’m struggling to see how this business could of been managed much worse over the last few years…

Just shows the utter negligence of company money wasted by Kamani and Lyttle.

One things for sure. These idiots know how to lose money in the 10s of millions..

£22m loss on the property….eye watering

Can anyone post the full article?

https://www.drapersonline.com/news/frasers-group-and-kroll-the-history?utm_medium=Social&utm_source=LinkedIn#Echobox=1734532025-1

Talking of licensing agreements with KM.

https://www.diarydirectory.com/newsarticle/karen-millen-signs-jewellery-license-with-simon-harrison/61929

Forgot to share.

This is just the start. We are all hoping that BOO will be hit with some offers from Frasers and god can only hope there are more interested parties out there. This is the quickest this will head north.

IMO