RE: AGM Q&A11 Jun 2021 10:55
Let me expand on my previous post - I should have said payment data is aggregated to create "audiences" of different types of paying users, who can be served ads based on what kind of audience they are, I think, so people who pay frequently, people who are big spenders, etc. These audiences are served ads and increase a company's revenue because the ads are targetted at people who are known to be willing to pay (even though the individual's data is anonymised and never viewed by humans).
Bango also have the audiens platform to help drive their data insights