Boohoo due another boost as economy reopens6 May 2021 06:35
Boohoo (BOO) has seen sales soar 41% during the pandemic and Third Bridge believes it is due another boost as consumers purchase new ‘going out’ clothes as the economy reopens.
The closure of the high street, working from home and consumers’ penchant for athleisurewear fuelled sales at the online fashion group and pushed revenues to £17.7bn in the year to end of February, up from £1.2bn the year before. The shares closed down 2%, or 6.5p, at 320p on Wednesday.
‘Boohoo has been a clear lockdown beneficiary thanks to its ubiquitous online presence and agile supply chain arrangements,’ said analyst Harry Barnick.
After a scandal involving Leicester garment factories last summer, Barnick noted that Boohoo does also have the ‘complex job of cleaning up its global manufacturing practices while ensuring it retains its competitive edge as the fastest and cheapest player in the market’.
‘It will need to be whiter than white in the medium-term if it is to avoid being permanently sullied by questions around its operations,’ he said.
However, as lockdown eases, the analyst added that the group ‘could benefit from a resurgence in “going out” clothing categories, with younger customers flocking to festival wear and summer staples’.