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Sadiq- That’s AIM/share market. One learns more from mistakes than profit/success. Get in Boohoo. And stay for some time rather than day trade. Eventually it will go above 400p. Just look at Boohoo’a P/E ratio. Good luck.
The business for BOOHOO form other retailers is really very small and the number had dropped to a single-figure percentage in recent years. Hence the SP drop is overdone.