Ben Richardson, CEO at SulNOx, confident they can cost-effectively decarbonise commercial shipping. Watch the video here.
Just how many restauranteurs can any single person know? OK, maybe he knows some people in some chains but that doesn't matter too much if the concept/model is sound.
Maybe Sanj overestimated the appeal and underestimated the effort. Perhaps he also failed to realise how much of his previous success was attributable to TripAdvisor, their brand, budget and reach.
I think he can do it if they abandon the multi-pronged roll-out strategy and go one city at a time. Just how hard can it be?
Thanks Ap90. Of course AIM rules apply to AIM-listed companies which DISH isn't. But that's beside the point. Adding London was public knowledge.
People can chose to blame Sanj for market speculation on numbers and for using terms like "hyper growth" but truth is people got ahead of themselves. Brighton, B'ham, Leicester & Newcastle launch numbers were precedents should have set the tone.
I think overall it is a minor improvement. The website still looks busy and clunky. To me the search experience still doesn't feel integrated.
Bringing in a great UX engineer is another required investment IMO but absolutely required for this kind of project.
They've replaced the drop-down list of locations with a search box.
Now with the option of map or list layout. List layout still using pages rather than continuous scroll.
Can see available deals immediately - improved UX.
Current list of locations (bottom of page) excludes London, Newcastle, Leicester & B'ham. Maybe that's a bug.
I wonder how the CEO would rate his own performance? It's one thing playing top gun at TripAdvisor with a big team, budget and established user base behind you and quite another doing it from scratch in the full glare of equity investors.
Here are some things that might signal traction in the future:
1. Additional restaurants - obviously!
2. Sorting restaurants by "Most Booked" produces non-alphabetically ordered list - suggests people are booking
3. Increasing app reviews: good indication of higher download rate
4. Higher website ranking in tools like Alexa
5. Higher UK app ranking in tools like SimilarWeb
I wouldn't take too much notice of social media followers, it is fickle and easily manipulated.
Any others?
Depends how you define "getting it wrong". Shorts are not necessarily expecting a company to collapse, they may simply believe that the company is overvalued with respect to future profitability.
With MTRO there are two events that will immediately shake off the shorts:
1. The company reports exceptionally spectacular results (very unlikely IMO)
2. A offer is received to take the company private (possible, rumoured, IMO unlikely)
A likely scenario (again IMO) is that MTRO continue delivering their expansion plan, grow their loan book (a bit more slowly), aggressively reduce costs and slowly improve operating margins. In this scenario the shorts will ease off within 4-8 quarters.