Communication26 Jun 2022 14:48
News flow, PR, Investor Relations, Communication, or Public relations... Call it what you will. But unfortunately, communicating your message to the market is essential, and at this juncture, Beowulf Mining PLC is sadly lacking.
Now, it might be that there is simply nothing to communicate, which in itself should be a worry for investors if, as proclaimed by KB, Beowulf is active in several business areas.
Likewise, if there is genuinely nothing to communicate to investors, then it's prudent when trying to build a sustainable business, not to simply feed the market a line (Plenty of Oilers and Frackers would fall into this category). This leads to a volatile SP, and usually Private Investors being burnt and losing faith in the business. But we shouldn't have to second guess every RNS.
Like it or not, the share price is indicative of the value the market attributes to the business. Should a CEO not address the significant decline in shareholder value?
Likewise, should the CEO not actively address the market abuse suffered by Beowulf Mining PLC on the Swedish exchange as a consequence of market sensitive information being leaked by various Government Agencies?
And in that vein, numerous false news articles have been published in the Swedish media, which the Board has failed to address. Of course, it be wholly impractical to challenge everything, and BEM has never been litigious. But positive PR could be deployed in some circumstances? Surely...
This business is currently suffering from 'Project Drift'. Deadlines can of course be a double-edged sword, but without a deadline to meet, how can the market judge progress? If you instruct a company to complete pre-feasibility work on your behalf, would you not insist on a deadline?
When the drills were active at Kallak, or at least we thought they were active, who recalls when it transpired that drilling had been halted, and yet we were not informed? Would it not be useful to have an update from Kosovo?
Finland looks to be an exciting project, but should we not be updated?
Just a few musings...