RE: New Times Article16 Mar 2021 07:42
Not the whole article but the relevant boohoo bit pasted below. It’s a round up/summary piece but clearly the times wanted to take the opportunity to have a swipe!
We like to think of ourselves as decent people who, when push comes to shove, will take a stand against things that we feel are wrong. Perhaps we are being too optimistic, though.
Boohoo was universally criticised last summer as allegations of “sweatshop conditions” at some of its Leicester suppliers came to light after a Sunday Times investigation. An independent review found that the accusations were “substantially true”.
Media commentators, politicians and Boohoo customers all chipped in to have a go at the online retailer. There were even calls on social media for a boycott of the company.
Some in the City had feared irreparable damage had been done to the brand as socially-conscious twentysomethings, Boohoo’s primary customers, would look elsewhere for their cheap dresses.
Somehow, though, it seems that Boohoo’s reputation has emerged from the scandal unscathed. Analysts at Berenberg, the German bank, noted that Boohoo’s Instagram following — a key metric for trendy businesses — has continued to grow despite the negative press, while there has been “no particular change” in purchase intent among 16- to 34-year-olds.
Michael Benedict, a retail analyst at Berenberg, said: “We think there are no particular signs that the negative publicity has resulted in a meaningful decline in brand sentiment among Boohoo’s addressable customer base.”
Benedict has tipped the shares, partly given his expectation that Boohoo, with its following staying loyal, will be able to maintain its “sector-leading growth”. Boohoo shares closed up 8¾p, or 2.8 per cent, at 325p.
British stocks in general had been in fashion until another rash of European countries announced that they had halted rollouts of the Oxford University-AstraZeneca vaccine after reports of blood clots. The stock market’s winter rally has been based on the premise that a successful vaccination campaign will mean the world will return to something like normal this summer, but the latest developments in Europe may threaten that recovery.
The FTSE 100, having been higher for much of the session, closed 11.77 points, or 0.2 per cent, down at 6,749.70, although the more UK-biased FTSE 250 index managed to hold on to some of its early gains as it edged 15.88 points, or 0.1 per cent, up to 21,522.35.
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Despite the Astra vaccine concerns, domestic travel and leisure stocks remained the day’s stand-out performers as investors continue to bet on a post-lockdown explosion in consumer spending. Hammerson, the shopping centre owner, rose 2p, or 5.4 per cent, to 36¾p. Trainline, the ticket booking app, chugged 19½p, or 4.1 per cent, up to 501½p and SSP, which owns the Upper Crust chain of sandwich shops, advanced 13½p, or 4 per cent.......