RE: Croda Webinar March 27th27 Mar 2025 15:43
Your take on the webinar was wrong. So, you were wrong. If wish to know how wrong you are, read Alex's article.
Advertising standard and other relevant authorities will be provided with supporting documents for each specific claim.
Key Rules for Health Claims in Advertising (ASA & CAP Code)
Only Approved Claims Allowed
Use only health claims that appear on the Great Britain Nutrition and Health Claims (GB NHC) Register.
Evidence Required
You must hold documentary proof that your product meets the conditions for the claimed health benefit.
Clear and Accurate Presentation
Health claims must be clear, accurate, and not exaggerated.
Wording Must Align with Approved Claims
While exact wording isn’t required, your claim must carry the same meaning as the approved version.
General Claims Need Specific Support
General health claims (e.g., “good for your health”) must be supported by a specific, authorised claim from the GB NHC Register.
Proximity of Claims
The specific health claim must appear next to or immediately after the general claim.
No Overshadowing
Don’t let other parts of the advert distract from or diminish the health claim.
No Disease Claims for Foods
Food and supplement ads cannot claim to treat or prevent diseases.
Testimonials Must Comply
Customer testimonials must also follow all health claim rules.
No Medicinal Confusion
Don’t suggest a medicine is a food or cosmetic, and vice versa.