RE: New Broker Note4 Feb 2020 09:14
Pivot into mobile app expands TAM by 400x and accelerates adoption...
We view the group’s pivot into mobile with the launch of apps on Android and iOS in July 2019 as strategically astute. We see a multitude of benefits, from faster product development, easier access to market, new monetisation opportunities and accelerating the adoption curve of VR.
We strongly believe that music is the key use case to drive mass adoption of a nascent entertainment technology and access to the mobile market is the ideal pathway, removing the barrier to entry from the purchase of expensive VR equipment.
We estimate the group has increased its market potential by 400x when considering the installed base of Oculus headsets relative to the number of smartphones in circulation. In dollar terms, the VR market is estimated at http://c.US$4bn versus the US$100bn generated by mobile apps every year.
...and recent contracts with O2 are the catalyst for growth
We believe EVR’s recently-struck agreements with O2, the UK mobile division of Telefonica, is a significant shift in the group’s commercialisation strategy. Under the terms of the first agreement (17 October 2019), O2 is offering new customers subsidised unlimited access to MelodyVR for up to 12 months. On expiry of their free period, users will be invited to join a monthly subscription model for MelodyVR through carrier billing.